Rising Signs (via starslikeyou.com and allure.com)

Your Rising Sign describes how you project yourself out into the world, how other people see you, how you enter into new experiences, and the kinds of experiences you need in order for your life to feel meaningful. Just as important as your Sun and Moon signs, together these make up the main component of your astrological personality. You have probably worked out already that not everyone born with the same Zodiac, Sun or Star sign has the same approach to life. Your Rising Sign describes how you approach new experiences as you interact with your environment.

The rising marks the beginning of your first house, which signifies the native’s self, physical body, character, and appearance. It's your personality, your build, the first things people notice about you.